The coronavirus pandemic has wreaked havoc on businesses. Some companies have closed, some companies have transitioned to remote work and other companies are being pushed to their limits. The outbreak has forced organizations to change how they work, and successful companies are those in which their employees are playing an active role in managing the change. Here are five ways you can support your organization during the coronavirus outbreak:

1.     Adhere to government guidelines.

Work from home. Make sure tables and desks are at least six feet apart. Wear a mask. 

If you want your organization to survive, you need to take steps to ensure continuity of business operations and that revenue keeps coming in. This means you need to keep yourself healthy and your colleagues healthy. You have to keep your customers and clients healthy.

2.     Identify ways to save money.

The coronavirus has tightened people’s and organization’s belts. People’s instincts are to survive, and survival mode can impact cashflow. If your company has been hit economically, it has to save money to survive. If you want to demonstrate your leadership, propose ways you think could help save money. Think about your role and your duties and areas where you think costs can be reduced, however small and without compromising safety and quality. Leaders don’t just do the work, they recognize the financials behind the work.

3.     Find ways to be more productive.

Being more productive means saving money. That is, if you produce more than you normally would in the same amount of time, you can make more money in that timeframe.

Is there a step that is redundant? Can you automate the process? Could you optimize your usage of a shared technology platform? Could you streamline the process by having one person complete two tasks? This is a moment of change. Use it to question why things have to be done the way they always have been by asking yourself where things could be more efficient and identifying possible solutions.

Depending on the situation, you may or may not need permission to test a process you think could be more efficient. If you have complete control over how the project is carried out, don’t wait. Don’t waste time if you think you have a solution that can help your company work better.

4.     Promote your organization’s efforts online.

Sharing what your company is doing during the coronavirus pandemic can increase profits. If you work in the hospitality industry, share on LinkedIn how your company is taking the steps to adhere to government guidelines. Let the people in your network know about the efforts you are taking to make clients or customers safe. This will help people feel more comfortable and motivate them to frequent or patron the business.

If you work at a technology company, for example, that has donated money or supplies, post this. People value social and corporate responsibility and can sway them into buying your company’s services or products if they know that some of their money will support a good cause.

While your company may have a public relations department, there is no better public relations than employees being advocates for their company. If you have any doubts about needing permission to share information, check with your manager before posting.

5.     Be kind to your coworkers.

Ask your coworkers how their day is going. Avoid making quick judgments or accusations. The coronavirus outbreak has placed a lot of stress on people’s lives. Try not to add to the stress. 

Being kind to others strengthens bonds, something that people are yearning for under physical distancing guidelines. For your company to survive, you need the people to be in a healthy mental state that allows them to work productively and collaborate with others.

Crises are opportunities to step up, add value and demonstrate your leadership. Follow government guidelines, find ways to save money and time, showcase your company online and be supportive of your colleagues.

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